Creating YOUR Own Products and Improving your Future
How I've Created a Small Fortune With "Flanking" Info Products,How They Differ From What Almost Everybody Else Does, And HowYou Can Pocket Tidy Profits Year after Year With These Evergreen, Always Selling Profit Trees.
Subtitle: How To Create Blockbuster New Products That Cash In On The "Long Tail" And Dump Tons Of New Customers Into Your Marketing Funnel
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By Marlon Sanders
There are normal products that are the bread and butterof a business.Then there are BLOCKBUSTER products that create businesses from scratch. These are the products that have the power to bring large numbers of new customers into your fold. I call them "New Blood" products because they bring new blood into your business. That's what your survival depends on. If you don't have a way to get new customers into your marketing funnel, you don't have a business.
Job #1 in business is to have a way to GET new customers. The key to that is the blockbuster product idea. I've been fortunate in my career to have a number of these products.
For example, "Amazing Formula" was and still is legendary and holds a strong place in Internet marketing history.
"Gimme My Money Now" largely created the whole mini-site craze.
"Push Button Letters" spawned a whole new generation of softwareprograms for creating sales letters.
"Design Dashboard" and "Product Dashboard" are my latest megahits. But that's me. Let's talk about YOU.
How do YOU create not just an ordinary info product, not just a regular info product, but a bonafide blockbuster that draws hundreds or thousands of new customers into your marketing funnel?
The secret of creating blockbuster products is to NOT do whateverybody else does! It's that simple.Everybody else copies successful products and knocks them off.That's the way to NOT have a blockbuster.
The Marlon Sanders tested, proven formula for creating blockbuster info products is 3-fold:
Step one: Create products are the first on the topic or angle I like how Michael Masterson calls this "one step removed." You don't wanna be so far out ahead of everybody that you get lost in the wilderness. You wanna be just one step ahead of the other products in the field.
Yet, it needs to be on a topic or angle no one else has covered yet. In "Red Factor," I called this the underserved market.In Guerilla Marketing terminology (a topic I covered when I spoke at Joel Comm's outstanding "Next Internet Millionaire" event), this is a "flanking" move.
That means you attack uncontested territory where there is little resistance. You don't battle leading products head on. You go where other people aren't.
One time I heard Billy Simms, the great runner for the DetroitLions, say that the secret to his success was running where the defense wasn't. That's flanking! Uncontested ground.
Step two: Create products that offer a big benefit If your product angle or idea has a benefit that isn't clearlydifferent from everything else, you'll be swimming in a sea of "me too" products.The blockbuster product has to escape the sea of sameness.
Step three: Create products that have undeniable PROOF ofvalueThat proof can be success stories or testimonials. It can be case studies.It can be a demonstration. But the breakthrough product needs PROOF that it delivers on the big benefit.
For "Amazing Formula," I had over 100 pages of testimonials I collected and published as the product sold. An idea I owe to Bob Serling.
"Design Dashboard" had my own web sites as proof as well as some strong success stories.
"Product Dashboard" had a long history of successful product launches as proof I knew how to create info products.
"Push Button Letters" had the benefit of fast results. You could get thet software, use it and get an immediate resultyourself, so there was no doubt about the product's value.
"Gimme My Money Now" was a contrarian product that went totally against the prevailing wisdom of the time (and still prevalent today) that you need to create web sites with content in orderto get traffic. Gimme was the first product to advocate the 2-page web site model.That was its uniqueness.
If you follow the 3 steps above, you'll create what I call "EvergreenProfit Trees" that bring in hoards of new customers into your marketing funnel AND grow profits for you year after year after year. Just by having them on your web site and leaving them there, you'll rake up those tidy little long tail profits. You can have a whole host of these money trees in your online catalog and make easy sales year after year after year.
If you find this topic interesting or fascinating, you can poston my blog about it at: http://www.marlonsnews.com/
Marlon Sanders
-----------------------------------------------------------
Marlon Sanders is the author of "The Info Product Dashboard." If you want to create your own info products, go to: Infoproductswizard.com
Thanks for today article Marlon.
Trap
Subtitle: How To Create Blockbuster New Products That Cash In On The "Long Tail" And Dump Tons Of New Customers Into Your Marketing Funnel
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
By Marlon Sanders
There are normal products that are the bread and butterof a business.Then there are BLOCKBUSTER products that create businesses from scratch. These are the products that have the power to bring large numbers of new customers into your fold. I call them "New Blood" products because they bring new blood into your business. That's what your survival depends on. If you don't have a way to get new customers into your marketing funnel, you don't have a business.
Job #1 in business is to have a way to GET new customers. The key to that is the blockbuster product idea. I've been fortunate in my career to have a number of these products.
For example, "Amazing Formula" was and still is legendary and holds a strong place in Internet marketing history.
"Gimme My Money Now" largely created the whole mini-site craze.
"Push Button Letters" spawned a whole new generation of softwareprograms for creating sales letters.
"Design Dashboard" and "Product Dashboard" are my latest megahits. But that's me. Let's talk about YOU.
How do YOU create not just an ordinary info product, not just a regular info product, but a bonafide blockbuster that draws hundreds or thousands of new customers into your marketing funnel?
The secret of creating blockbuster products is to NOT do whateverybody else does! It's that simple.Everybody else copies successful products and knocks them off.That's the way to NOT have a blockbuster.
The Marlon Sanders tested, proven formula for creating blockbuster info products is 3-fold:
Step one: Create products are the first on the topic or angle I like how Michael Masterson calls this "one step removed." You don't wanna be so far out ahead of everybody that you get lost in the wilderness. You wanna be just one step ahead of the other products in the field.
Yet, it needs to be on a topic or angle no one else has covered yet. In "Red Factor," I called this the underserved market.In Guerilla Marketing terminology (a topic I covered when I spoke at Joel Comm's outstanding "Next Internet Millionaire" event), this is a "flanking" move.
That means you attack uncontested territory where there is little resistance. You don't battle leading products head on. You go where other people aren't.
One time I heard Billy Simms, the great runner for the DetroitLions, say that the secret to his success was running where the defense wasn't. That's flanking! Uncontested ground.
Step two: Create products that offer a big benefit If your product angle or idea has a benefit that isn't clearlydifferent from everything else, you'll be swimming in a sea of "me too" products.The blockbuster product has to escape the sea of sameness.
Step three: Create products that have undeniable PROOF ofvalueThat proof can be success stories or testimonials. It can be case studies.It can be a demonstration. But the breakthrough product needs PROOF that it delivers on the big benefit.
For "Amazing Formula," I had over 100 pages of testimonials I collected and published as the product sold. An idea I owe to Bob Serling.
"Design Dashboard" had my own web sites as proof as well as some strong success stories.
"Product Dashboard" had a long history of successful product launches as proof I knew how to create info products.
"Push Button Letters" had the benefit of fast results. You could get thet software, use it and get an immediate resultyourself, so there was no doubt about the product's value.
"Gimme My Money Now" was a contrarian product that went totally against the prevailing wisdom of the time (and still prevalent today) that you need to create web sites with content in orderto get traffic. Gimme was the first product to advocate the 2-page web site model.That was its uniqueness.
If you follow the 3 steps above, you'll create what I call "EvergreenProfit Trees" that bring in hoards of new customers into your marketing funnel AND grow profits for you year after year after year. Just by having them on your web site and leaving them there, you'll rake up those tidy little long tail profits. You can have a whole host of these money trees in your online catalog and make easy sales year after year after year.
If you find this topic interesting or fascinating, you can poston my blog about it at: http://www.marlonsnews.com/
Marlon Sanders
-----------------------------------------------------------
Marlon Sanders is the author of "The Info Product Dashboard." If you want to create your own info products, go to: Infoproductswizard.com
Thanks for today article Marlon.
Trap
Labels: info products, Internet Marketing, making money, Marlon Sanders
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