A Simple 6-Step Process For Creating Hot Product Ideas. Part 1

Hey Ya'll,

Thanks to Marlon Sanders for this lesson.

Why You Can't Create Ideas In A Vacuum and HowTo Get Unstuck and Make Those Juicy, Profitable ProductIdeas Flow Like Water From a Fire hose.....

Let's start......

As you know, unlike most other teachers of marketing, I teach and practice using a 12-product survey to select the winning product idea you create.

Now, the mechanics of how to do this are in the ProductDashboard. But today I want to focus on how you come up with 12 product ideas to begin with.

Step one: Gather raw materials for your idea generation

You can't create out of a vacuum. You need stimuli to jump start your creative juices. Here are a few ideas:

a. Surf your favorite topics on Amazon.com.
What I've found is you'll typically come across books with great titles that no one knows about or aren't even in stock.

Make a list of any such hot titles that you find in your search.

b. Take a trip to the bookstore and buy magazines witharticles that have a relationship to your topic.

Even if your niche is very narrow, there are probably magazines you can find with articles related to your topic.

c. Try a search on newslibrary.com

This is a spiffy online site that searches a large numberof newspapers and magazines.

Print out any articles that look interesting and are somehow related to your topic.

d. Keep a swipe file where you dump articles, notesor tidbits that have the essence of a good idea in them.

e. Search blog posts and ezine articles for juicy tidbits that grab your attention.

Search your topic on technorati.com and print out any blog posts that look intriguing. Go to ezinearticles.com, search your topic and look for articles with great titles or meaty information inside. Print those puppies out.

f. Search prnewswire.com and businesswire.com for pressreleases related to your topic or target audience.

Print 'em out and stick 'em in your swipe.

g. Look for forum posts with high numbers of views.

When you see forum posts with high readership numbers, print those out.

Step two: Review your S.E.T. trends

Last week I talked about identifying social, economic and technology changes.

Before you start your idea generation, review whatever you've come up with. And as you look through magazines, newspapers, articles, blogs and web sites, print out any new S.E.T. factors that come to your attention.

Drop these into a S.E.T. swipe or research file.

Step three: Spend an hour or two reading over all your raw data ... the blog posts, ezine articles, magazine articles, forum posts, amazon book titles and S.E.T.factors.

Let all those pieces of data collide in your little brain all at once.

NOW you have the makings of good ideas. You aren't creating from a vacuum. You are creating from the contiguous association of materials and ideas.

That is, you're mixing that information in your head all at once, letting your mental synapses fire, link upconnections and create ideas for you.

Ok...that's it for today. Tomorrow I will bring you steps 4-6 from Marlons article.

Trap

P.S... Do you want to know the mechanics of creating a 12 step product survey as mentioned?
Please visit http://www.infoproductswizard.com/ to claim your own InfoProduct dashboard.